Hi, after the stress brought about by the academe, the sidekick is back. This time, I am writing a post that is not graded anymore so… YEAAAAAAAAAAH! *insert wild dancing here* Wow, it feels so good to write in a comm blog just because.
Anyway, the past months have been a tough machine for me. I have submitted applications to a lot of companies here in Metro Manila and attended several interviews. Heck, I tell you, being a graduate of the premier university in the Philippines still does not guarantee you a job right after graduation. So much for being idealistic and full of unbelievable angas brought about by that strong sense of UP pride. I hope to have learned over time to separate that productive UP pride from the boastful spirit that brings you nowhere.
Still, I have been blessed to land a job with the global leader of recruitment process (yeah!), Alexander Mann Solutions. It’s crazy how I got through with their long and grueling recruitment process and how I survived dealing with heavy British accent in my final interview. But with God’s grace, I am now with an international company and will work for an investment bank as the client.
Okay, the news about my job is just for a starter. I actually missed writing a comm blog. This nostalgia is triggered by a Twitter discussion with Sir Barry and Nadz about University of Santo Tomas’s change of their university seal and how the students hate it.
In an article I have read in The Varsitarian, UST’s official publication, the council decided to include the university’s name to be identified more easily. What? Isn’t it that the seal is their identity already?
I checked out the Facebook page the Tomasinos have put up to express dislike for the new seal. Apparently, there are two Facebook pages—one in Filipino and one in English. Which is kinda weird though, hindi ba nagkakaintindihan sa iisang wika ang mga taga-USTe?
Anyway, the English No to UST’s new university seal managed to collect more support in terms of the people who ‘liked’ the page. People there posted various comments, from the funny and trivial to serious regality issues. Some complained that the new seal looked like a salbabida (floater), and personally, I laughed at the complaints about how the new logo fits as a Zagu cup’s cover and resembles warning devices or The Batman’s logo.
It’s obvious that I don’t have a say about this because I am not from UST and I don’t have the thinking that they have for their university as I do about mine. But if I shall put myself in the shoes of a Tomasino, I also could have been one of those that expressed dislike for the new seal. The university has been around for 400 years, they have had the old logo for the longest time, and they have built their University’s branding around that logo. One look at that logo and an outsider would already think that it’s UST, the “Royal and Pontifical Catholic University of the Philippines” located along España with old and creepy (but well-restored) buildings
and with a cheering team that will never be as kick-ass as the UP Pep Squad. I could even go as far as to associate that logo with my best friend and Jose Rizal.
Truth is that the logo didn’t go through much of an overhaul after all. The new logo still has the shield and the Dominican cross with the sun of Saint Thomas Aquinas, the patron of Catholic schools (thanks, Wikipedia). But what is the reason for putting unnecessary extras like the black-and-yellow circle and the weird (for lack of better term) font for the university’s name? It’s just like putting sparkles and ribbons around the Swoosh when in fact it isn’t needed and not fit for the identity that Nike established. Or putting it into my perspective, it’s like putting a shirt on the oblation which defies its meaning in the first place.
Just like what Sir Barry, Nadz, and I have discussed on Twitter, UST should have asked for feedback from the community before making the new seal official. It isn’t just a logo; this decision will change their university’s branding for good. In a community as big as a university, decisions that entail permanent changes should be thought over and over, and the voice of the community should be heard and taken into consideration. Doing this will make the Thomasians feel that they are actually part of their university’s decision-making process. And what better way to let these students put what they have learned into practice than inside the university as well?
Well, I hope that the No to UST’s new University Seal fan page shouts loud enough to be heard by the university’s administration. Like we’ve always said, New Social Media is so powerful; you just don’t know what it may do next.