Ideas Positive: Making Ideas Contagious

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My take on an SMR for Ideas Positive

UNILAB’s Ideas Positive: Making the Youth’s Ideas Contagious

The Leading Pharmaceutical Company spreads the Change Virus

September 25 2010—A downpour of positive energy and brilliant Ideas was felt at the MK Tan Hall as students from different universities pitched in their plans for Ideas Positive: The UNILAB Youth Camp for Change. The competition was held at UNILAB’s Bayanihan Center in Mandaluyong as part of a three day-event.

A product itself of the thinking of UNILAB’s Assistant Manager for Corporate Affairs, Barry Barrientos, Ideas Positive is an idea generation and competition-in-one on social marketing initiatives that promote health and wellness in communities. Out of 21 participant groups from CAMANAVA, Metro Manila, and CALABARZON, the competition boiled down to five groups, namely:

  • The PET Society: Adopt-a-PET (University of the Philippines Diliman)
  • SERVE: “Ugnayan ng Nagkakaisang Inisyatibo, Layunin, at Adbokasiyang Pangkalusugan Barangay Sta Mercedes, Maragondon, Cavite”
  • UB and G: “May Papel Ako” (University of the Philippines Diliman)
  • Team BIGGKAS: “Buklod Bukid Sowing Nutrition Reaping Hope” (University of Asia and the Pacific)
  • CLPH: “Mamamayang Ayaw sa Dengue” (University of Santo Tomas)

The winning groups were decided by a panel of distinct judges namely Philippine Medical Association’s Dr. Oscar Tinio, UP Manila’s Dr. Nina Gloriani, ABS-CBN Bayan Foundation’s Dr. Ed Morato Jr., Hapinoy’s Mark Ruiz, Ogilvy & Mather’s Randy Aquino, and Unilab’s Bert Manlapit. UA&P’s Team BIGGKAS emerged as champions and took home 100,000 pesos seed money for implementation of their proposal, a 3-day and 2-night vacation package in Boracay, medals for every member, and a trophy for their school. UP Diliman’s UB and G and UST’s CLPH each took home 50,000 pesos seed money for their projects’ implementation, an iPod shuffle for each member, medals, and trophies for their respective schools. The event was hosted by UAAP Courtside Reporters Riki Flores and Job De Leon.

Words of Inspiration from the Event

“Always start with the end result to be sure that you are clear about the goal, then work backwards to get there.”
-Dr Eduardo Morato, Jr, ABS-CBN Bayan Foundation President


“If it’s worth doing, it’s worth doing well.”

-Mr Alberto Manlapit, UNILAB Corporate Affairs Director

All Five finalists went under this respected panel of judges
From Ideas Positive to Action Positive: UA&P's Team BIGGKAS
The groups pose in front of the camera before turning their proposals into reality

Photo credits: Ideas Positive Facebook Page

Useful Links:

Ideas Positive Website | Ideas Positive Facebook Page | UNILAB Website | UNILAB on Facebook | UNILAB on Twitter |UNILAB on YouTube

“Always start with the end result to be sure that you are clear about the goal, then work backwards to get there.”
-Dr Eduardo Morato, Jr, ABS-CBN Bayan Foundation President
“If it’s worth doing, it’s worth doing well.”
-Mr Alberto Manlapit, UNILAB Corporate Affairs Director
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